Hijab Fashion: Muslim Women are Mixing Faith with Style

With the Islamic market growing at double the worldwide rate, mainstream designers are leaping on the 'Hijab Fashion' trend.

This month, Vogue Arabia established its first ever printing issue, together with Saudi Arabian Lady Deena Aljuhani Abdulaziz because its editor in chief. Days after, Nike initiated a hi-tech hijab for Muslim female athletes. London has seen its initial modest fashion show.

Nevertheless the most recent talking point in vogue circles has become the look of The Modist, a luxury e-commerce venture that launched, quite blatantly, on international women's day. Fashion that caters to girls who wish to unite their religion or modesty with modern style has emphatically arrived.

And obviously Guenez, with a private-equity history, understands this is where the big money is different.

Guenez sees societal websites as critical to the hijab fashion market. "Social networking has played a substantial part in bringing women together; so a Malaysian fashionista could be motivated by a pupil in London. They are informed through an internet community of women who wish to unite Islamic values with style."

The Modist curates outfits which vary from colored maxi dresses to wide-leg pants, and dynamic-cut shirts. However when it comes to estimating what modesty actually means, Guenez is quantified. "Modesty is a vast spectrum which involves personal option," she states. "But we do admire specific parameters, through diminishing hemlines, preventing sheerness and low necklines. We wish to give something that's inspirational, trendy and applicable."

Yet little fashion, especially in regards to Muslims, hasn't been without controversy. She had been criticised for giving spiritual offence, for cultural appropriation and also for utilizing her Palestinian origins as a style gimmick.

“The fashion business is broadly secular and there's an anxiety related to Muslims and Islam specifically,” she states. “Muslims are usually regarded as outside western-perceived cultural creation.”

“However, that negative attitude is changing,” says Lewis. When she began exploring her novel Muslim Fashion: Contemporary Style Cultures, she discovered that the Muslim female performers, entrepreneurs and bloggers she talked to could not receive the eye of the large brands. "Now simple wear is regarded as an asset due to Muslim spending ability," she states.

Based on Reuters and DinarStandard, the Islamic market is growing at almost twice the worldwide speed. Muslim consumer spending on lifestyle and food reached $1.8tn at 2014 and is estimated to reach $2.6tn at 2020.

Debenhams is cooperating with a Muslim-run firm, Aab, to market kimono wraps, slick jumpsuits and tasteful hijabs.

Only weeks ahead of the launch of Nike's Pro Hijab, aimed in Muslim athletes, the Business launched a movie for Middle Eastern audiences. Maybe they will say you exceeded all expectations.

“Little sports equipment and sports hijabs are not anything new, but to get something from this giant since Nike is important.”

Akhtar, who has been competing since her teens, finds out the sharp spotlight on Muslim girls over the last couple of years to be equally positive and negative. “It is reassuring to see Muslim women recognized, but a lot of the advertising pushes the story of breaking stereotypes,” she states. “I anticipate a time once we can normalise Muslim women in athletics, not always make them a social or political statement.”

Nabiilabee has become a blogger for seven decades, and is one of the pioneers of humble fashion. She began her eponymous clothing manufacturer for anybody searching for something "moderate, but still enjoyable and quirky". The 23-year-old belongs into the Mipster creation (Muslim hipster), which includes urban, tech-savvy millennials that are confident in their religion and style choices.

"Hijabi bloggers and influencers were not actually being seen by companies or advertisers, so we needed to create a stage that united other Muslim girls who were confronting fashion problems," she states. "The issue still exists now nonetheless, there's far more choice and those girls who were once isolated from the high street have established their own collections, such as Arabian Nites, Aab and Verona Collection along with my own Nabiilabee."

So does that mean girls who want trendy little wear are finally being catered for? She believes that while current movements are encouraging, there's still quite a ways to go in entering the high street and healing Muslim female sellers as a sought after commodity.

"It is significant that brands and advertising campaigns attempt to get a real conversation with this audience as opposed to merely sticking a 'modest' decal on everything and hoping it is going to sell," she states.

Further Reading: https://happymuslimfamily.org/modanisa-hijab-fashion/

 

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